Why Facebook and not SharePoint 2010 could become your Intranet for 2010?

Don’t panic, I don’t believe this!

I came across this article on Twitter:
http://twitter.com/Capgemini/status/10021634294
http://www.capgemini.com/technology-blog/2010/03/why_facebook_and_not_sharepoin.php

I have to admit, I don’t particularly agree with the premise for the article. Ignoring the fact that a lot of companies don’t trust their employees to access FaceBook in work (so they turn to accessing anyway over their mobile devices!), what I don’t like is that it makes the assumption that SharePoint isn’t a good platform for an Intranet which of course it is.. it’s awesome and with the launch of SharePoint 2010 in May, the Intranet features, including a heap of social features which I feel are key in bringing context into our everyday activities, are immensely strong.

The article states that FaceBook (obviously) doesn’t support integration into your back-end systems and probably isn’t the right location for confidential documents… Right so you’re telling me that I should have an external FaceBook Intranet for news, information and connections (internal and external) and then separate systems for all the other stuff I do each and every day??

I don’t think so guys… maybe in the “old days” with SharePoint 2003 and SharePoint 2007 that may be a credible approach as the social/connections focussed elements were weak, but SharePoint 2010 is a totally different beast.

What I do agree with in the post is that for Intranets:

• Adoption is key
• Building engagement with business partners is a key differentiator in business (Extranet AND other social tools)
• Utilise platforms rather than custom build

With FaceBook not being a good platform from a security perspective, then why not consider SharePoint Online, that platform certainly meets the needs of this requirement that they state at the end of the article:

Save money, thrive adoption. Not every successful solution has to start inside your firewall or should be custom build. Use the tools your colleagues already know, use the tools that they already selected as the tools they prefer to use.

Finally, an interestingly, what they also say is:

“…If that holds you back to go full fledge into Facebook, just use your Facebook group as a portal to get your colleagues to the news on the Intranet (which could be based on SharePoint 2010)…”

Now that is a more sensible idea…

• Build a social presence as a portal…
• Use the social features of a decent platform such as FaceBook, LinkedIn, Twitter, Ning etc to engage with new customers
• Use this as a launch pad for employees to an Internal Intranet (SharePoint 2010)
• Use this as a launch pad for partner/clients to an extranet (SharePoint 2010)

Sorted! This approach give you a great transparent presence, and as much relevant content and business processes that the platform can deliver, and hands you off neatly to internal systems such as SharePoint 2010 for the really rich, contextual intranet (or extranet) functionality you need…

Make sense?

LinkedIn to Infectious Generosity

 

Last week, now that my role has changed, I decided to request from a few close colleagues a “LinkedIn Recommendation” for my time as both a Strategic Consultant and Deputy Head of Strategic Consultancy. I don’t know whether I deserve any recommendations, but sometime you have to push a little to take your life forward, and I figure if people don’t want to then they’ll just ignore my request, now worries.

Christmas (or early February in reality) is for giving as well as receiving, so I decided to recommend some people I currently work with whom I felt at the time warranted recognition… these included:

• A Technical Architect at a client
• A Trinity project manager
• Two Trinity consultants
• A Trinity “technology leader”
• A Trinity solution architect
• And a Client Project Manager.

There are of course lots of other great people I do or have worked with, but in the spur of the moment these “felt right”.

It’s a cathartic experience writing a recommendation, but it’s a little weird when you push those little “boats of reputation” onto the virtual lake and hope that they get to their recipient and they are accepted and become reality…

Anyway, the deed was done, I felt good about the “giving” and life went on… One of the recipients of a “boat of reputation” (not sure i like the analogy anymore!) dropped me an email the next morning stating:

It’s nice to feel appreciated – what prompted this then?

I don’t usually give or expect recommendations on Linked in ....

My response was:

Decided this year I need to be more proactive in being positive and giving credit where credit is due..

Plus its always nice to do something unexpected!

So go on, think of the last 3 people that inspired, impressed or were just plain awesome and go to LinkedIn and write a recommendation.. Why wouldn’t you?

Reputation and attention are rapidly increasing in value, give the gift of a recommendation, it’s infectious!

Social SLA

When I hear that “ping” or “boing” or see the flash of a new message, connection, thought, innovation, idea, friend request, poke, check-in, request, event notification, email, updated RSS feed, email or whatever I kinda find it hard to not just check who, what, where pretty immediately…

But responding back is a different matter; I seem to have a brain and psyche that can cope (on the whole) with  multiple sensory inputs\updates\distractions… For me the stimulation is good, new ideas, new perspectives, creative sparks or getting bumped back on the right track.

But if I’m trying to get my “shit done” then responding is a different matter…

So what is the Service Level Agreement (SLA) for Social Media? Ask yourself this, when do you expect a response from a:

• Facebook Poke
• Email
• Instant Message (work or personal)
• Friend\Connection Request
• Twitter @Mention
• New Blog Post (comments).

If you mention someone on twitter and they don’t respond within a few hours, does that p!55 you off?  How long should it take for someone at work to respond to a truly important email or an casual IM?

I think the “Social SLA” is determined by three key factors:

• The proximity of the “engager” to your social graph (Family vs Acquaintance)
• The transient nature of the “request” (Twitter vs Email)
• Perceived value in the “payload” (Insightful Blog Post vs Checking-in@Gowalla)

Using a VERY rough rating table such as this:

Proximity	Transience	Value
Close = 1	High = 1	High = 1
Friend = 2	Medium = 5	Medium = 4
Acquaintance = 3	Low = 10	Low = 8

And an SLA calculation based upon:

Proximity * Transience * Value = SLA (Hours)

Lets look at the extremes e.g. Twitter\IM versus Email:

	Proximity	Transience	Value	SLA
Twitter	1	1	1	1 hour

Twitter

3

1

8

1 day

Email

1

10

1

10 hours

Email

3

10

8

10 days

It may be rough, but for a, lot of people this isn’t that far off reality!

Scenario 1 – Twitter, tweet pops into my stream from a close friend, family member or trusted advisor, its a valuable tweet i.e. a great link or breaking news or a fix to an issue – expected response within the hour.

Scenario 2 – Twitter, tweet pops into my stream from an acquaintance, its not a valuable tweet i.e. a link to an event or a re-tweet of something I probably already know – expected response (if any) within a day.

Scenario 3 – Email pops into my inbox from a close friend, valued colleague, family member or trusted advisor, its a valuable email i.e. breaking news, a great offer for something I am interested in, or a request for information that I can add value to – expected response within 10 hours or roughly a working day.

Scenario 4 – Email pops into my inbox from an acquaintance, its not a valuable email i.e. a catch-up email, newsletter or something I probably already know – expected response (if any) within 10 days.

The problem with a Social SLA is that the expectation and the ability to deliver are poles apart…
Maybe the recipient is on leave, currently Twitter doesn’t have an off-the-grid message?
Maybe they are up to their nuts in work?
Maybe they have a few hundred other connection requests, messages, tweets or IM’s to work through?

So maybe there should be some kind of leveller on the SLA according to how much traffic, reputation and engagement you get from elsewhere on the grid (or offline)?

Lots to consider and think about…I’d like to hear your thoughts, in a timely manner?